In a blow to smart cards in the United States, Target Corp. confirmed today that it plans to phase out its smart card program over the next 12 months. "We are doing this because of low adoption of the smart couponing program by our guests," a Target spokesperson tells CardLine. The nation's No. 2 retailer issued a statement calling the Target Visa credit card "one of the most successful financial products ever introduced at Target, with more than 9 million accounts opened since the card launched in fall 2001." The statement, however, went on to say that the only feature requiring a chip, the "smart coupon" program that allows consumers to download coupons onto the smart card …
No comments:
Post a Comment